How can mobile TV make money? #dvbw11

Herbert Mittermayr took the meeting though the critical issue of how money can be made from mobile TV.   On average, we spend about 21 dollars per month on media. This goes to service providers, to the content industry, to the CE industry, and to the social networks industry.   Herbert did not have a unique recipe for making money, but he did signal the importance of the ‘hybridization of TV’ , the combination of TV and Internet delivered services.   He said success calls for ‘winning differentiation’ – is it reliable, useful, easy to find,  a great user experience?….  If it is all these things, you will make money.