Richer by far – mobile tv in the US #dvbw11

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Mark Richer is the President of the US alliance which develops terrestrial broadcasting standards in the United States.  The ATSC has developed a mobile terretsrial broadcasting system that can be embedded into a normal ATSC HDTV terretsrial broadcast.

The ATSC mobile standard was approved in 2009.     The mobile services are scalable in quality and number when inserted in the ATSC HD multiplex.   A typical arragment might involve carring an HDTV and SD programme, plus two mid quality television services to mobiles plus a number of radio services.  The mobile services can be free or pay services.   Interestingly, a trial suggested that there will be a peak audience for mobile televison at midday.   Any idea why this could be?

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