Getting a Slant on Diagonal Markets


John Adam Chair of the CI plus LLP explained the history of the development of the CI+ system. This is essentially a plug-in unit that can be used with ‘open market’ or ‘horizontal market’ DVB receivers to allow them to receive Pay-tv services which have hitherto been a ‘vertical market’. It is the combination of horizontal market products with a vertical market add on that leads to the term ‘diagonal markets’. There are lots of advantages in this approach for set markets, which allow them to enlarge their market into the Pay TV world. In future, the DVB Project will be responsible for the CIplus specifications. Good idea?

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: