Fernando Solo from Telefonica considered how OTT has changed consumer habits.
By 2016 86% of the total world traffic will be video – other traffic is not increasing. For a network operator, OTT is a difficult area to make profit in. 70% of viewers in Spain do not want to pay for TV content. OTT is more a component than a substitute for broadcasting in Spain.
The key to success in OTT will, Fernado argued, be ‘value for money’ – good content at low cost – as Netflix does.
Focussing on an extremely multi-device strategy could be, Fernando argued, a mistake – at least in Spain.
So, where does the best strategy lie – in serving multidevices, or in a simple low cost high value video on demand? I am sure we all would like to know.