Multidevice or value for money VOD – which is the best OTT strategy?#dvbw13

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Fernando Solo from Telefonica considered how OTT has changed consumer habits.   

 By 2016 86% of the total world traffic will be video – other traffic is not increasing.  For a network operator, OTT is a difficult area to make profit in.  70% of viewers in Spain do not want to pay for TV content.    OTT is more a component than a substitute for broadcasting in Spain. 

The key to success in OTT will, Fernado argued, be ‘value for money’ – good content at low cost – as Netflix does.  

 Focussing on an extremely multi-device strategy could be, Fernando argued, a mistake – at least in Spain. 

 So, where does the best strategy lie – in serving multidevices, or in a simple low cost high value video on demand?   I am sure we all would like to know.   

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