Next generation toys?

The title comes from Ulrich Reimers, not me.

In the second presentation , Cheryl Sloan from the UK DTT club of FTA broadcasters, Freeview, explained why HDTV is seen as a ‘compelling proposition’  (I love business-speak, don’t you?) for DTT in the UK .   The BBC currently broadcasts about 8 hours a day in HDTV by satellite today.   It seems that the main UK networks all have the capacity to provide HDTV programmes, and there should be finally  4 HDTV channels on DTT.    They think this will succeed with the public because the content available will be the best,  and probably most expensive to make  ( ah, so this is a ‘compelling proposition’).    Can DTT HDTV compete in the ‘HDTV broadcast space’?   Yes, very much so, Cheryl believed, the public is eagerly awaiting this, and will migrate ‘over time’.     STB will be a hundred pounds.    You have to be careful to ‘educate’ consumers, so they are not confused by HDTV.

So, if you give people a wide choice of HDTV programmes that are expensive to make, on receivers that cost very little, they will like it……

Do you agree?  Would you like to become a management consultant?

I also liked Cheryls point that ‘Full HD’ TV sets are now widely sold, but there is absolutely no ‘Full HD (1080p/50) broadcasting.  Is this entirely fair to the public.